Aloha Beach Club Blog

February 01, 2018

Short Film: Abridged

ABRIDGED is a short film shot and edited by Evan Schell that documents a few of our meanderings and adventures from the past year. Thanks again to everyone that made twenty-seventeen a truly exciting and fulfilling experience. It wouldn't have been the same without you.
December 26, 2017

Sunburnt and Stoked 002: Jolly in Joshua Tree

Sunburnt Reynolds is the pseudonym used by ABC co-founders Kahana Kalama and Billy Wickens to house their experimentation with mood setting melodies. After years of curating retail playlists, hosting pool parties and DJing tropical boogie bashes, they decided it was time to name their rhythmic racketeering efforts and Sunburnt Reynolds was born.

The second installment of Sunburnt and Stoked was curated last February for Desert and Denim in Joshua Tree.

December 10, 2017

November 23, 2017

5th Annual Used Surfboard Sale

Used Board Sale

The 5th Annual Josh Oldenburg used surfboard sale will be taking place this Friday 11/24/17 at the North Park Flagship. Cruise through for boards on the cheap. Doors open at 9am and we'll also be having a store wide sale of 20% off through the weekend.  Online shoppers use checkout code "givethanks" to receive discount.

November 06, 2017

Short Film: Outerknown and ECONYL®

Chart out the ECONYL® journey with Kelly Slater. Recycled fishing nets and nylon surplus transformed into premium nylon jackets and board shorts.

Shop the complete Outerknown Collection at Aloha Beach Club

October 13, 2017

ABC X Stay Wild Magazine Collaboration

The Stay Wild Magazine + Aloha Beach Club collaboration shirt pays respect to the native Hala tree. Ecologically, this tree supports the native bugs, birds, and the fragile natural web of life on an island struggling to survive battles with invasive species. Culturally, the Hala tree has provided native people with leaves that can be woven into shelter, sea-worthy sails, baskets, mats, jewelry, hats, clothing, caskets, and countless other crafts. The seed of the Hala can even be used as a paint brush. The Hala tree has been cultivating the local creative scene for thousands of years. Hala is growing all over Hawai’i in jungles and in front of Waikiki hotels. This amazing tree reminds us that we naturally have what we need if we reach out and learn from it.


Made in Hawaii

100% Cotton 

Hand Screenprinted in Honolulu, HI 

Short Sleeve Button Up with Chest Pocket

Tailored Slim

Black on White

Releasing: Friday 10/1317 online and at the North Park Flagship.

RSVP for the release party here.


September 29, 2017

Warehouse Sale 9/29/17

Aloha Beach Club, Norden, Banks Warehouse Sale

We're partnering up with our friends Norden and Banks for a fall sample sale of sorts.  Cruise down to the Norden HQ for some deals on Aloha Beach Club samples and factory seconds.  Plus there's gonna be free beer from Saint Archer, Wine from J. Brix Wines and Stumptown Coffee.

Address: 5245 Avenida Encinas, Suite C - Carlsbad, CA

August 08, 2017

Invited North


Earlier this summer, Vans invited Stay Wild Magazine to the Joel Tudor Duct Tape Festival in Tofino, Canada. Our friend, Evan Schell, documented the trip and put together a short story for the new summer issue of Stay Wild.


To read the full story entitled, "Invited North", stop by the North Park Flagship or Kailua Outpost to pick up a copy of the summer issue and/or click here to read it online. 

Edit & Photos: Evan Schell

August 06, 2017

Introducing Seea

Seea at Aloha Beach Club

Seea is dedicated to the pioneering women who first braved the waves, and to every woman who has ever searched for a suit that is feminine, comfortable, and fun. An elegant mix of retro-modern shapes and contemporary colors and prints, Seea strikes the perfect balance between surf function and style. Committed to domestic production and sustainable design, Seea suits are a locally crafted, 100% Californian product, right down to the famous breaks they are named after.

Shop Seea Here.

July 30, 2017

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