One of the benefits of embarking on the Aloha Sunday journey is having the ability to align our personal and professional aspirations into one synonymous and passionate approach to living. Having the freedom to do whatever it is we want prior to opening the shop at 11am has given us the option of spending more time with others and usually results in more time in the water.
Last spring, without any real end goal, we began compiling footage from our morning surf routine. Rather than forcing a series of same day surf edits, we decided to channel our efforts towards the creation of a slightly longer piece that depicts the overall mood of a typical morning session. We are happy to say that this exercise in surf is nearly complete. What will ensue is a short film experiment that in some way touches on the satisfaction we get every time we take a dip in our beloved Pacific Ocean.
Photography and Editing via Jensen Young Sik