Brand Primer: Juniper Ridge

Juniper Ridge is the world’s only wild fragrance company distilling colognes and perfumes from real plants, bark, moss, mushrooms, and tree trimmings found hiking the backcountry. Juniper Ridge was founded in 1998 by hiker, mushroom-forager, and wilderness enthusiast Hall Newbegin.

When Juniper Ridge was just getting off the ground, Hall would spend the week harvesting plants up in the mountains, making natural fragrance in his kitchen, and selling his latest creations at the Berkeley and San Francisco Farmers’ Markets.  People who normally steered clear of fragrances fell in love. 

Over the years, Juniper Ridge has grown from a one-man operation into a staff of 15 like-minded hiking enthusiasts who harvest the plants, blend the fragrances, ship the products, and head out on backpacking adventures together.  Every Juniper Ridge product has a harvest number stamped on the front of it. Unlike synthetic perfumes, Juniper Ridge's wilderness fragrances are made from real plants, so they vary from year to year and harvest to harvest, based on rainfall, temperature, and exact harvesting location. You can look up your product's harvest number on our site to see photos of the plants in your fragrance, and meet the Juniper Ridge crew who collected them.


We’re excited to introduce Juniper Ridge’s assortment to the Aloha Sunday Supply Co. product mix. Shop the collection in our North Park Flagship on online – here.

If you'd like to learn more about Juniper Ridge, we highly suggest taking the time to dive into their harvest stories where they document their outdoor foraging adventures.