We’ve partnered with our friends at Priority Bicycles to help bring to life their newest creation – the Priority Coast.
It’s no secret that we love all things coastal, and beach cruisers hold a special place in our heart. However, anyone who has owned one knows that they tend to be heavy slow and extremely susceptible to rust and decay from the sea, sand and salt. To solve this problem the good people at Priority sought to create a beach cruiser that maintains its classic laid back form, but with modern innovations to take on the coastal conditions that break bicycles down. They’ve lightened the load with an aluminum frame and fork, removed rust with a grease free belt drive and stainless steel components and locked out water with fully sealed bearings. The result is a 100% rust, water, and sand fighting beach cruiser.
We had the opportunity to test out the bike during its developmental stages and are equally stoked on the sleek design and smooth ride. We could go on and on about the accolades of this bike but we figured you’d be better off visiting their Kickstarter page where you can support the campaign and pick up a bike or the collaborative t-shirt we’ll be producing in conjunction with the launch of the Priority Coast.